Marketing Strategy: Budget, Controls, and Schedule Vivek
product name: coca cola variety pack
phase(4)- 5 forces
Phase 10: Budget, Controls, and Schedule Vivek
Talk about some budgetary, time, legal, political, or any other limitation or
consideration the company may have in implementing your proposed strategies.
Try to answer the following questions:
Are there enough financial resources for implementing the strategy? How is the
7 government react? Any legal issues imposed by competitors? Is the political
environment appropriate for the strategy? When the company should announce the
new product? What about preannouncements?
Also, you can talk about how the company can measure the success of the new
product when the company should decide about increasing production volume, or
maybe in the case of failure the company needs to remove the product from the
market; how and how quickly?
Overall, any problem that could happen and any measurement company should
For this section you should write down at least 1 page.