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Marketing Strategy: Budget, Controls, and Schedule Vivek

Marketing Strategy: Budget, Controls, and Schedule Vivek

Marketing Strategy: Budget, Controls, and Schedule Vivek

product name: coca cola variety pack

phase(4)- 5 forces

Phase 10: Budget, Controls, and Schedule  Vivek

Talk about some budgetary, time, legal, political, or any other limitation or

consideration the company may have in implementing your proposed strategies.

Try to answer the following questions:

Are there enough financial resources for implementing the strategy? How is the

7 government react? Any legal issues imposed by competitors? Is the political

environment appropriate for the strategy? When the company should announce the

new product? What about preannouncements?

Also, you can talk about how the company can measure the success of the new

product when the company should decide about increasing production volume, or

maybe in the case of failure the company needs to remove the product from the

market; how and how quickly?

Overall, any problem that could happen and any measurement company should


For this section you should write down at least 1 page.  

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