Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!


Developing An Outcome-Oriented Strategic Plan

Developing An Outcome-Oriented Strategic Plan

Developing An Outcome-Oriented Strategic Plan

For this assignment, you will be designing a digital campaign with an international focus.  You should consider the communication and cultural aspects we have covered in the course.  Preferably, choose a small company as opposed to an already multi-national one.

To transform our business into a more cohesive setting, it’s good to back to the beginning and ask three essential questions:

  Who We Are? 

Where We Are Going?

How Will We Get There?

The Template

Cover Page 

  • Title – be fun and unique
  • Your name(s)
  • Related Images (logo, brand, etc.)


Section 1 – Who Are We?

Company Intro

Introducing the company and its purpose helps you determine the right direction to go.

  • What is the company you’ll be highlighting (Name/URL/Industry)?
  • What is the product line-up?
  • How do others describe the brand?


Situational Analysis

As you begin to understand more about your company’s identity and purpose, you will want to begin comparing it with your competitive landscape to understand what opportunities are available/needed.

  • What’s happening in the industry?
  • What’s happening in the macro/micro environments?
  • What are Strengths/Weaknesses/Opportunities/Threats (SWOT)?
  • Who is the target audience and what communication channels do they use?
  • What is the main goal/outcome of this campaign? (based upon situational analysis)

Marketing Mix

  • What is the desired ROI?
  • What is your breakeven point?
  • How will we promote it – what channels?


Section 3 – How Will We Get There?


This section is designed to set up the tactics for accomplishing and evaluating your desired goals and KPIs.


Based on the previous steps, you can begin to determine a specific objective and key performance indicator (% increase/decrease) for your goal.

  • What two objectives will you need to accomplish?  These can be tactical or strategic.
  • What key performance indicators (KPI) will you need for benchmarking your success of each objective?
  • What measurable outcomes do you need?


  • What are the progress outcomes throughout the time period for your KPIs?


Describe or list any anticipated marketing budget items involved in completing the desired outcomes and determine a projected ROI based on the goal.

  1. Discuss the following as applicable: LTV, ROI, Ad Spend


  1. Based on your goal, what metrics do you anticipate needing to monitor?  (leads, likes/shares, Loyalty, etc)
  2. How will you track?  Excel, Google Analytics, Ads, Pixel, Tableau, etc

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: On Time Writers only hire the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by On Time Writers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. On Time Writers is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At On Time Writers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.