Product Market Strategies of Pepsi Beverages Discussion

Read the article The Ansoff Matrix – Understanding the Risks of Different Options.In the article, the author discusses four different types ofproduct-market strategies: Market penetration, Market development,Product development, and Diversification.

Select one of these strategies that you would use for future growthof a business and examine the main advantages and disadvantages of theselected strategy. Provide an example or scenario to support yourresponse.

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