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Porter Five Forces on Southwest Airlines Discussion

Porter Five Forces on Southwest Airlines Discussion

Porter Five Forces on Southwest Airlines Discussion

“Read chapter 16 in Stevenson/Wolfers and read the paper written by Michael Porter. Choose an industry to analyze by focusing on a LOCAL business to analyze. Conduct a Porter’s Five Forces Analysis on the industry.”

In your report you must include a paragraph on each of the 5 forces and a short strategic recommendation for the firm you chose. Your entire essay will be a minimum of 7 paragraphs. The first will be an intro paragraph. Then the next 5 paragraphs will be devoted to the Five Forces. The last paragraph will be devoted to some strategy to increase profits.

In the past, students have called firm owners and conducted interviews. This type of analysis is probably done in every business school in the country.

I would like you to cut and paste your work into the text box. It is easier to grade for me that way.

These will be graded holistically.

Grading Rubric:

A – Complete, well written, insightful content, tightly connected to the course material and logically and completely developed.

B – Good work. Omissions, small conceptual misunderstandings, underdevelopment, or slightly unclear writing separates the work from the top scores.

C – Adequate work. Usually suffers from incomplete analysis, incomplete or somewhat shallow development, but generally is on topic. May lack strong connection to the class material, focus on lay opinion requiring no real knowledge of class content, or other issues that separate it from an A or B designation. But these essays clearly indicate class content is learned, albeit at a basic level.

D – Severely lacking attempt that has inadequate analysis or severely lacking in connecting to the class material. Often short, full of written and logical errors and mainly based on common knowledge.

F- no submission or work that violates or is suspected to violate the academic honesty policy. Initially suspicion alone is adequate to grant an F, but the grade may be changed after a discussion of the student’s work between the professor and student resolves the issue.

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