Nike versus Adidas Business Wars Case Study

Business Wars – Podcasts (avg 5 or 6 episodes, 20 to 30 minutes each) https://wondery.com/shows/business-wars/ – Pick one of the stories below

Nike vs. Adidas

Ford vs. Chevy

Ebay vs. Paypal

Coke vs. Pepsi

Southwest vs. American Airline wars

What is expected?

? 3-5 page (double spaced)

? 3-5 economic concepts explained from content

? Name 3 mistakes by loser in battle

? Name 3 ideas that won the battle

? Opinion on Future of Market/Industry discussed (fine to research)

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