Nike versus Adidas Business Wars Case Study
Business Wars – Podcasts (avg 5 or 6 episodes, 20 to 30 minutes each) https://wondery.com/shows/business-wars/ – Pick one of the stories below
Nike vs. Adidas
Ford vs. Chevy
Ebay vs. Paypal
Coke vs. Pepsi
Southwest vs. American Airline wars
What is expected?
? 3-5 page (double spaced)
? 3-5 economic concepts explained from content
? Name 3 mistakes by loser in battle
? Name 3 ideas that won the battle
? Opinion on Future of Market/Industry discussed (fine to research)