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MAN 542 Business Research Methods Discussion

MAN 542 Business Research Methods Discussion

MAN 542 Business Research Methods Discussion

An observational study is a form of study where individuals are observed, or specific outcomes are observed. This entails that it is concerned with examining associations among human populations’ traits after the manner of an experiment but contrasting groups among which treatments are not randomly allocated. In this situation, a researcher does not have any control over the subject’s exposure conditions (Estima et al., 2015). Also, observational study entails where a researcher aims to quantify interactive traits either in animals and humans by systematically assigning codes to behavioral events as they unfold over time.

Conducting an Observational Study

An observer (researcher) conducts observational analysis by measuring or surveying individuals of a sample without any attempt to affect them. In a controlled experiment, the researcher assigns individuals or things to groups and then applies some treatment to one group as the other groups do not receive the treatment (Leonidou, 2018).


According to Dixon (2018), the quantification of an observational study can take place in either an experimental or naturalistic setting. An observational study is essential when the interest is in the stream behavior’s characterization or processes through objective quantification by an observer. These traits are options to observers who may employ survey research tools that may be biased by participants. A researcher to conduct an observational study requires attention to details in the design, details of measurement procedures including their quality, and the analysis applied to information generated. Also, there are numerous aspects that a researcher needs to consider when designing an observational study. This is intending to promote high-quality research by knowing variations in the observational study. An observational study can be considered when one wants to know about history, disease pathogenesis, and clinical course.


Dixon, J. (2018). Randomized controlled trials or observational studies? it depends on the research question. Obesity Surgery, 28(3), 862-863. doi:

Estima, V., Castro, A., Gomes, P., Nunes, V., & Pereira, D. (2015). An Observational Study to Improve the Surgical Safety Checklist Viability. Proceedings of the International Conference on Health Informatics.

Leonidou, E. (2018). A retrospective observational study of rituximab in multiple sclerosis patients in Cyprus.…

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