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ECOM 101 eCommerce and Business software Discussion

ECOM 101 eCommerce and Business software Discussion

ECOM 101 eCommerce and Business software Discussion

Answer the following question about this website

1.Explain the current business e-commerce features 1 mark

ØWhat are the current website features?

ØWhat types of these features can be annoying to customers? Provide pictures.

What can you do to improve the current features on the website?

2.Explain the business e-commerce process 1 marks

ØExplain in detail all the steps from the time user enters the website until the final user buys a product.

What can be improved in the process?

3.Site Design 1.5 marks

ØEvaluate the website design focusing on the eight most important factors in successful e-commerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor.

oWhat can be improved in the site design to be one of the most successful e-commerce websites?

4.Business software 1 marks

The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.

ØExplain the different types of software used on the website to perform the current functionalities.

What can be done to improve the software?

5.Payment and Security 1.5 marks

ØWhat are the methods of payment available in the online store?

oWhat other methods can be added? Explain why?

ØWhat are the technologies used on the website to secure the online transactions?

oWhat other technologies can be added? Explain why?

ØWhat is the current privacy policy of the online store? Outline how the information is collected and used?

oWhat can be added to the privacy policy? Explain why?

6.Categorize marketing and advertising strategy and method. 1 mark

ØExplain the current online, offline, and social media marketing strategies of the e-commerce business?

What can be done to improve the marketing aspects of the business?

7.Know your competitors. 2 marks

ØChoose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide screenshots with explanation.

oWhat can be done by learning from your competitor’s experience?

8.Conclude your report. 1 mark

Summarize the above points and include your recommendation to improve the e-commerce business.

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