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Marketing Business Plan and Social Listening Presentation

Marketing Business Plan and Social Listening Presentation

Marketing Business Plan and Social Listening Presentation

  • Explain the value of social listening.
  • Discuss the types of marketing questions that can be answered with social listening studies.

– what the social listening is?

– how to develop social listening?


Amaresan, S. (2020, August 13). What is social listening & why is it important? HubSpot Service Blog. (Links to an external site.)

Davey, N. (n.d.). Social listening guidePreview the document.

Rao, A. (2014). Social listening: How market sensing trumps market researchPreview the document. PWC Resilience.

Sproutsocial (n.d.). Social listening: Your launchpad to success on social media. (Links to an external site.)

Tran, T. (2020, March 3). What is social listening, why it matters, and 10 tools to make it easier. Hootsuite Blog. (Links to an external site.)

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