BUS 330 Global Marketing and Business Operation Essay
In a 3 to 5-page, APA-formatted, written report, address the following issues:
In regard to the hypothetical firm you previously referenced in your response to CLA1, describe
the manner in which you would proceed if your product/service is quickly accepted by the local
marketplace and you decide to market it globally in two very different countries.
o (a) the anticipated varied acceptance of your product/service in the two targeted
o (b) what changes you would make in the product/service if any, to accommodate the
? Describe the best you can what differences would occur in your marketing by country so as to
be more sensitive to cultural differences, if any, in the two (2) selected countries.
*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the
University Policies for specific guidelines and expectations.
Each CLA2 and presentation will become a part of the students digital portfolio. Upon
completion of the program, the students digital portfolio will demonstrate the students mastery
of the course and program learning objectives.