Westpac Corporation Global Business Environment Analysis Report Essay

The Business Environment Analysis Report (BEAR) takes the form of a business

report to the CEO of an Australian multinational corporation chosen from the list

provided on Wattle.

You are required to:

? Select a country (excluding Australia) in which your chosen company does not currently have operations;

? Conduct an analysis of significant key variables in the business environment that may provide opportunities or create risks from doing business in the chosen country

? Make recommendations about doing business in the chosen country

In writing your report, be aware of the following:

? the CEO needs to be informed about the possible risks/opportunities to the company from the business environment in the chosen country;

? the CEO only has time for a focused but informative and analytically share report;

? the report should focus on country

–

level conditions and any industry

–

specific

issues of a political, economic, regulatory etc nature that are relevant to your

firm

s products and/or services that may affect the firm

s revenues, costs,

profits, asset values, ease of doing business, security etc

? you do not need to assess the competitive environment that the firm is

operating in. For example, the pricing, product, and strategic decisions of

other firms in the industry can be ignored for the purposes of this report;

? the report should focus on current conditions and issues and therefore should

not dwell on historical information.

Please bear in mind that you are required to conduct research that goes well beyond

the data/information contained in the textbook for this course. A list of useful sources

can be found in the course outline. 2

Formatting requirements

Please take into account the following requirements for your submission:

? You must correctly reference all sources that you have used in preparing your report;

? The text of your report should be 1.5 spacing (except for the Executive

Summary, which should be single spaced);

? You are encouraged to use sub

–

headings where appropriate;

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