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Black Lives Matter and Corporate Marketing Business Research Paper

Black Lives Matter and Corporate Marketing Business Research Paper

Black Lives Matter and Corporate Marketing Business Research Paper

Please craft a post of at least two well-developed, thoughtful paragraphs responding to the prompt.

Please watch/read the four items in Conversation: Black Lives Matter and Corporate Marketing (Links to an external site.).

Then, please consider this prompt:

Given the tremendous power of large corporations in the US (and the world in general), what responsibility should large corporations have for effecting social change and for implementing internal policies consistent with social goals of anti-racism and fairness? What do today’s consumers expect from large corporations in this regard? Do you, personally, consider the social justice and social activism of corporations when you choose to spend money with them? Why or why not? Do you believe that these social justice initiatives by corporations are authentic, or motivated, ultimately by profit (or both)?

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