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Market Planning, Inc. A Marketing Research

Market Planning, Inc. A Marketing Research

Market Planning, Inc. A Marketing Research

Market planning, Inc. a marketing research firm, has obtained the prescription sales data for 20 independent pharmacies (attached). In this table y is the average weekly prescription sales over the past year (in units of $1,000), x¬1 is the floor space (in square feet), x2 is the percentage of floor space allocated to the prescription department, x3 is the number of parking spaces available to the store, x4 is the weekly per capita income for the surrounding community (in units of $100), and x5 is a dummy variable that equals 1 if the pharmacy is located in a shopping center and 0 otherwise. Regress average weekly prescription sales against different combinations of the independent variables.

What is the best model?

Discuss what the parameter coefficients say about prescription sales.

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